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	<title>Landingpage &#8211; wwjustus*</title>
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		<title>Landingpage Design für Energie Unternehmen</title>
		<link>https://wwjustus.com/gallery/landingpage-design-energie/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sat, 06 Dec 2025 08:27:21 +0000</pubDate>
				<category><![CDATA[Landingpage]]></category>
		<category><![CDATA[Wordpress]]></category>
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					<description><![CDATA[Conversion durch klare Struktur. Jahresbonus Landingpage Meine Aufgabe Für EnerKite habe ich einen fokussierten OnePager entwickelt, der die Jahresbonus Aktion für Investorinnen und Investoren verständlich erklärt und zur Investition motiviert.Die Seite verbindet klare Informationsarchitektur mit einer strukturierten visuellen Hierarchie und einer technisch sauberen Umsetzung auf WordPress Basis. LANDINGPAGE CONVERSION WORDPRESS FINTECH CUSTOM DEVELOPMENT RESPONSIVE Herausforderungen [&#8230;]]]></description>
										<content:encoded><![CDATA[<main class="oxy-container-37-118 oxy-container post"><section id="Overview" class="oxy-container-37-116 oxy-container post-hero-new"><div class="oxy-container-37-124 oxy-container container-6"><div class="oxy-container-37-125 oxy-container" data-parallax="true"><div class="oxy-text-37-126 oxy-text post-hero-h1">
Conversion durch klare Struktur.
</div><div class="oxy-container-37-127 oxy-container post-logo-info"><img decoding="async" class="oxy-image-37-128 oxy-image post-logo" src="https://wwjustus.com/wp-content/uploads/2026/02/Logo_w.png" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/Logo_w.png 1920w, https://wwjustus.com/wp-content/uploads/2026/02/Logo_w-300x66.png 300w, https://wwjustus.com/wp-content/uploads/2026/02/Logo_w-1024x226.png 1024w, https://wwjustus.com/wp-content/uploads/2026/02/Logo_w-768x170.png 768w, https://wwjustus.com/wp-content/uploads/2026/02/Logo_w-1536x339.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px"><div class="oxy-container-37-129 oxy-container container-5"></div><div class="oxy-text-37-130 oxy-text post-logo-p">
Jahresbonus Landingpage
</div></div></div><div class="oxy-container-37-122 oxy-container post-hero-wrapper"><div class="oxy-container-37-121 oxy-container post-hero-content" data-parallax="true"><div class="oxy-text-37-123 oxy-text post-hero-h2">
Meine Aufgabe
</div><div class="oxy-text-37-131 oxy-text post-hero-p">
Für EnerKite habe ich einen fokussierten OnePager entwickelt, der die Jahresbonus Aktion für Investorinnen und Investoren verständlich erklärt und zur Investition motiviert.<br><br>Die Seite verbindet klare Informationsarchitektur mit einer strukturierten visuellen Hierarchie und einer technisch sauberen Umsetzung auf WordPress Basis.
</div><div class="oxy-container-37-132 oxy-container post-tag-wrapper"><a class="oxy-text-link-37-133 oxy-text-link post-tag" target="_self">
LANDINGPAGE
</a><a class="oxy-text-link-37-134 oxy-text-link post-tag" target="_self">
CONVERSION
</a><a class="oxy-text-link-37-137 oxy-text-link post-tag" target="_self">
WORDPRESS
</a><a class="oxy-text-link-37-138 oxy-text-link post-tag" target="_self">
FINTECH
</a><a class="oxy-text-link-37-139 oxy-text-link post-tag" target="_self">
CUSTOM DEVELOPMENT
</a><a class="oxy-text-link-37-140 oxy-text-link post-tag" target="_self">
RESPONSIVE
</a></div></div><div class="oxy-container-37-119 oxy-container post-hero-img-wrapper"><img decoding="async" class="oxy-image-37-120 oxy-image post-hero-img" src="https://wwjustus.com/wp-content/uploads/2026/02/MacBook-Air-2022-e1770975537224.png" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/MacBook-Air-2022-e1770975537224.png 983w, https://wwjustus.com/wp-content/uploads/2026/02/MacBook-Air-2022-e1770975537224-300x271.png 300w, https://wwjustus.com/wp-content/uploads/2026/02/MacBook-Air-2022-e1770975537224-768x694.png 768w" sizes="(max-width: 983px) 100vw, 983px" data-entrance="zoomOut"></div></div></div></section><section id="Herausforderungen" class="oxy-container-37-117 oxy-container post-section"><div class="oxy-container-37-141 oxy-container post-herausforderungen"><div class="oxy-container-37-142 oxy-container post-hf-wrapper"><h2 class="oxy-text-37-143 oxy-text post-h2">
Herausforderungen
</h2><div class="oxy-container-37-144 oxy-container post-hf-grid"><div class="oxy-container-37-145 oxy-container post-hf-grid-card post-hf-card-extra"><div class="oxy-svg-icon-37-146 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M152.1 38.2c9.9 8.9 10.7 24 1.8 33.9l-72 80c-4.4 4.9-10.6 7.8-17.2 7.9s-12.9-2.4-17.6-7L7 113C-2.3 103.6-2.3 88.4 7 79s24.6-9.4 33.9 0l22.1 22.1 55.1-61.2c8.9-9.9 24-10.7 33.9-1.8zm0 160c9.9 8.9 10.7 24 1.8 33.9l-72 80c-4.4 4.9-10.6 7.8-17.2 7.9s-12.9-2.4-17.6-7L7 273c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l22.1 22.1 55.1-61.2c8.9-9.9 24-10.7 33.9-1.8zM224 96c0-17.7 14.3-32 32-32H480c17.7 0 32 14.3 32 32s-14.3 32-32 32H256c-17.7 0-32-14.3-32-32zm0 160c0-17.7 14.3-32 32-32H480c17.7 0 32 14.3 32 32s-14.3 32-32 32H256c-17.7 0-32-14.3-32-32zM160 416c0-17.7 14.3-32 32-32H480c17.7 0 32 14.3 32 32s-14.3 32-32 32H192c-17.7 0-32-14.3-32-32zM48 368a48 48 0 1 1 0 96 48 48 0 1 1 0-96z"/></svg>
</div><div class="oxy-text-37-147 oxy-text post-hf-card-h">
Bonus verständlich kommunizieren
</div><div class="oxy-text-37-148 oxy-text post-hf-card-p">
Wie kann eine gestaffelte Bonusstruktur so erklärt werden, dass sie sofort nachvollziehbar ist und Vertrauen schafft?
</div></div><div class="oxy-container-37-149 oxy-container post-hf-grid-card post-hf-card-extra-2"><div class="oxy-svg-icon-37-150 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M160 64c0-17.7-14.3-32-32-32s-32 14.3-32 32v64H32c-17.7 0-32 14.3-32 32s14.3 32 32 32h96c17.7 0 32-14.3 32-32V64zM32 320c-17.7 0-32 14.3-32 32s14.3 32 32 32H96v64c0 17.7 14.3 32 32 32s32-14.3 32-32V352c0-17.7-14.3-32-32-32H32zM352 64c0-17.7-14.3-32-32-32s-32 14.3-32 32v96c0 17.7 14.3 32 32 32h96c17.7 0 32-14.3 32-32s-14.3-32-32-32H352V64zM320 320c-17.7 0-32 14.3-32 32v96c0 17.7 14.3 32 32 32s32-14.3 32-32V384h64c17.7 0 32-14.3 32-32s-14.3-32-32-32H320z"/></svg>
</div><div class="oxy-text-37-151 oxy-text post-hf-card-h">
Komplexität reduzieren
</div><div class="oxy-text-37-152 oxy-text post-hf-card-p">
Wie lassen sich finanzielle Mechaniken klar darstellen, ohne Nutzer mit Details zu überfordern?
</div></div><div class="oxy-container-37-153 oxy-container post-hf-grid-card post-hf-card-extra-3"><div class="oxy-svg-icon-37-154 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M159.3 5.4c7.8-7.3 19.9-7.2 27.7 .1c27.6 25.9 53.5 53.8 77.7 84c11-14.4 23.5-30.1 37-42.9c7.9-7.4 20.1-7.4 28 .1c34.6 33 63.9 76.6 84.5 118c20.3 40.8 33.8 82.5 33.8 111.9C448 404.2 348.2 512 224 512C98.4 512 0 404.1 0 276.5c0-38.4 17.8-85.3 45.4-131.7C73.3 97.7 112.7 48.6 159.3 5.4zM225.7 416c25.3 0 47.7-7 68.8-21c42.1-29.4 53.4-88.2 28.1-134.4c-4.5-9-16-9.6-22.5-2l-25.2 29.3c-6.6 7.6-18.5 7.4-24.7-.5c-16.5-21-46-58.5-62.8-79.8c-6.3-8-18.3-8.1-24.7-.1c-33.8 42.5-50.8 69.3-50.8 99.4C112 375.4 162.6 416 225.7 416z"/></svg>
</div><div class="oxy-text-37-155 oxy-text post-hf-card-h">
Conversion fördern
</div><div class="oxy-text-37-156 oxy-text post-hf-card-p">
Wie kann die Seite Investorinnen und Investoren gezielt zur Investition führen?
</div></div></div><div class="oxy-container-37-157 oxy-container post-hf-grid"><div class="oxy-container-37-158 oxy-container post-hf-grid-card post-hf-card-extra-3"><div class="oxy-svg-icon-37-159 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M144 144v48H304V144c0-44.2-35.8-80-80-80s-80 35.8-80 80zM80 192V144C80 64.5 144.5 0 224 0s144 64.5 144 144v48h16c35.3 0 64 28.7 64 64V448c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V256c0-35.3 28.7-64 64-64H80z"/></svg>
</div><div class="oxy-text-37-160 oxy-text post-hf-card-h">
Vertrauen stärken
</div><div class="oxy-text-37-161 oxy-text post-hf-card-p">
Wie kann eine zeitlich begrenzte Aktion seriös und transparent kommuniziert werden?
</div></div><div class="oxy-container-37-162 oxy-container post-hf-grid-card post-hf-card-extra"><div class="oxy-svg-icon-37-163 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M575.8 255.5c0 18-15 32.1-32 32.1h-32l.7 160.2c.2 35.5-28.5 64.3-64 64.3H128.1c-35.3 0-64-28.7-64-64V287.6H32c-18 0-32-14-32-32.1c0-9 3-17 10-24L266.4 8c7-7 15-8 22-8s15 2 21 7L564.8 231.5c8 7 12 15 11 24zM352 224a64 64 0 1 0 -128 0 64 64 0 1 0 128 0zm-96 96c-44.2 0-80 35.8-80 80c0 8.8 7.2 16 16 16H384c8.8 0 16-7.2 16-16c0-44.2-35.8-80-80-80H256z"/></svg>
</div><div class="oxy-text-37-164 oxy-text post-hf-card-h">
Bestehende Investoren berücksichtigen
</div><div class="oxy-text-37-165 oxy-text post-hf-card-p">
Wie kann Fairness gegenüber Bestandsinvestoren sichtbar und nachvollziehbar integriert werden?
</div></div><div class="oxy-container-37-166 oxy-container post-hf-grid-card post-hf-card-extra-2"><div class="oxy-svg-icon-37-167 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M256 0c17.7 0 32 14.3 32 32V42.4c93.7 13.9 167.7 88 181.6 181.6H480c17.7 0 32 14.3 32 32s-14.3 32-32 32H469.6c-13.9 93.7-88 167.7-181.6 181.6V480c0 17.7-14.3 32-32 32s-32-14.3-32-32V469.6C130.3 455.7 56.3 381.7 42.4 288H32c-17.7 0-32-14.3-32-32s14.3-32 32-32H42.4C56.3 130.3 130.3 56.3 224 42.4V32c0-17.7 14.3-32 32-32zM107.4 288c12.5 58.3 58.4 104.1 116.6 116.6V384c0-17.7 14.3-32 32-32s32 14.3 32 32v20.6c58.3-12.5 104.1-58.4 116.6-116.6H384c-17.7 0-32-14.3-32-32s14.3-32 32-32h20.6C392.1 165.7 346.3 119.9 288 107.4V128c0 17.7-14.3 32-32 32s-32-14.3-32-32V107.4C165.7 119.9 119.9 165.7 107.4 224H128c17.7 0 32 14.3 32 32s-14.3 32-32 32H107.4zM256 224a32 32 0 1 1 0 64 32 32 0 1 1 0-64z"/></svg>
</div><div class="oxy-text-37-168 oxy-text post-hf-card-h">
Fokus halten
</div><div class="oxy-text-37-169 oxy-text post-hf-card-p">
Wie bleibt ein OnePager klar strukturiert, ohne in inhaltliche Überladung zu kippen?
</div></div></div></div></div><div class="oxy-container-37-170 oxy-container post-showoff-1"><div class="oxy-container-37-171 oxy-container post-showoff-wrapper"><h2 class="oxy-text-37-174 oxy-text post-showoff-h2">
Bonusstruktur reduziert auf klare Schritte.
</h2><div class="oxy-container-37-173 oxy-container post-showoff-img-wrapper"><img decoding="async" class="oxy-image-37-172 oxy-image post-showoff-img" src="https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air.webp" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air.webp 1127w, https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air-228x300.webp 228w, https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air-778x1024.webp 778w, https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air-768x1011.webp 768w" sizes="(max-width: 1127px) 100vw, 1127px"></div></div></div></section><section id="Vorgehen" class="oxy-container-37-175 oxy-container post-section"><div class="oxy-container-37-176 oxy-container post-vorgehen-wrapper"><div class="oxy-container-37-178 oxy-container post-vorgehen"><h2 class="oxy-text-37-177 oxy-text post-h2 dark">
Vorgehen
</h2><div class="oxy-container-37-179 oxy-container post-vorgehen-grid"><div class="oxy-container-37-180 oxy-container post-vorgehen-card"><div class="oxy-svg-icon-37-192 oxy-svg-icon post-hf-card-icon dark-50">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M416 208c0 45.9-14.9 88.3-40 122.7L502.6 457.4c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L330.7 376c-34.4 25.2-76.8 40-122.7 40C93.1 416 0 322.9 0 208S93.1 0 208 0S416 93.1 416 208zM208 352a144 144 0 1 0 0-288 144 144 0 1 0 0 288z"/></svg>
</div><div class="oxy-text-37-184 oxy-text post-hf-card-h dark">
Analyse
</div><div class="oxy-text-37-185 oxy-text post-hf-card-p dark-50">
Prüfung der Bonuskommunikation und Identifikation von Verständnisbarrieren. Ziel war eine klare und nachvollziehbare Entscheidungsstruktur.
</div></div><div class="oxy-container-37-181 oxy-container post-vorgehen-card"><div class="oxy-svg-icon-37-195 oxy-svg-icon post-hf-card-icon dark-50">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M192 104.8c0-9.2-5.8-17.3-13.2-22.8C167.2 73.3 160 61.3 160 48c0-26.5 28.7-48 64-48s64 21.5 64 48c0 13.3-7.2 25.3-18.8 34c-7.4 5.5-13.2 13.6-13.2 22.8c0 12.8 10.4 23.2 23.2 23.2H336c26.5 0 48 21.5 48 48v56.8c0 12.8 10.4 23.2 23.2 23.2c9.2 0 17.3-5.8 22.8-13.2c8.7-11.6 20.7-18.8 34-18.8c26.5 0 48 28.7 48 64s-21.5 64-48 64c-13.3 0-25.3-7.2-34-18.8c-5.5-7.4-13.6-13.2-22.8-13.2c-12.8 0-23.2 10.4-23.2 23.2V464c0 26.5-21.5 48-48 48H279.2c-12.8 0-23.2-10.4-23.2-23.2c0-9.2 5.8-17.3 13.2-22.8c11.6-8.7 18.8-20.7 18.8-34c0-26.5-28.7-48-64-48s-64 21.5-64 48c0 13.3 7.2 25.3 18.8 34c7.4 5.5 13.2 13.6 13.2 22.8c0 12.8-10.4 23.2-23.2 23.2H48c-26.5 0-48-21.5-48-48V343.2C0 330.4 10.4 320 23.2 320c9.2 0 17.3 5.8 22.8 13.2C54.7 344.8 66.7 352 80 352c26.5 0 48-28.7 48-64s-21.5-64-48-64c-13.3 0-25.3 7.2-34 18.8C40.5 250.2 32.4 256 23.2 256C10.4 256 0 245.6 0 232.8V176c0-26.5 21.5-48 48-48H168.8c12.8 0 23.2-10.4 23.2-23.2z"/></svg>
</div><div class="oxy-text-37-186 oxy-text post-hf-card-h dark">
Konzeption
</div><div class="oxy-text-37-189 oxy-text post-hf-card-p dark-50">
Strukturierung der Inhalte entlang einer logischen Argumentation. Reduktion auf das Wesentliche mit klarer visueller Hierarchie.
</div></div><div class="oxy-container-37-182 oxy-container post-vorgehen-card"><div class="oxy-svg-icon-37-194 oxy-svg-icon post-hf-card-icon dark-50">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M256 0c4.6 0 9.2 1 13.4 2.9L457.7 82.8c22 9.3 38.4 31 38.3 57.2c-.5 99.2-41.3 280.7-213.6 363.2c-16.7 8-36.1 8-52.8 0C57.3 420.7 16.5 239.2 16 140c-.1-26.2 16.3-47.9 38.3-57.2L242.7 2.9C246.8 1 251.4 0 256 0zm0 66.8V444.8C394 378 431.1 230.1 432 141.4L256 66.8l0 0z"/></svg>
</div><div class="oxy-text-37-187 oxy-text post-hf-card-h dark">
Investor Fokus
</div><div class="oxy-text-37-191 oxy-text post-hf-card-p dark-50">
Sachliche Einordnung der Bonusaktion im Kontext des Beteiligungsmodells. Transparenz und Vertrauen standen im Mittelpunkt.
</div></div><div class="oxy-container-37-183 oxy-container post-vorgehen-card"><div class="oxy-svg-icon-37-193 oxy-svg-icon post-hf-card-icon dark-50">
<svg xmlns="http://www.w3.org/2000/svg" id="icon-cog" viewBox="0 0 32 32">
<path d="M29.181 19.070c-1.679-2.908-0.669-6.634 2.255-8.328l-3.145-5.447c-0.898 0.527-1.943 0.829-3.058 0.829-3.361 0-6.085-2.742-6.085-6.125h-6.289c0.008 1.044-0.252 2.103-0.811 3.070-1.679 2.908-5.411 3.897-8.339 2.211l-3.144 5.447c0.905 0.515 1.689 1.268 2.246 2.234 1.676 2.903 0.672 6.623-2.241 8.319l3.145 5.447c0.895-0.522 1.935-0.82 3.044-0.82 3.35 0 6.067 2.725 6.084 6.092h6.289c-0.003-1.034 0.259-2.080 0.811-3.038 1.676-2.903 5.399-3.894 8.325-2.219l3.145-5.447c-0.899-0.515-1.678-1.266-2.232-2.226zM16 22.479c-3.578 0-6.479-2.901-6.479-6.479s2.901-6.479 6.479-6.479c3.578 0 6.479 2.901 6.479 6.479s-2.901 6.479-6.479 6.479z"/>
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</div><div class="oxy-text-37-188 oxy-text post-hf-card-h dark">
Optimierung
</div><div class="oxy-text-37-190 oxy-text post-hf-card-p dark-50">
Feinabstimmung von Struktur, Call to Action und mobiler Darstellung. Fokus auf Verständlichkeit und Interaktion.
</div></div></div><img decoding="async" class="oxy-image-37-197 oxy-image vorgehen-img" src="https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-scaled.webp" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-scaled.webp 2560w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-300x160.webp 300w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-1024x547.webp 1024w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-768x410.webp 768w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-1536x820.webp 1536w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-2048x1094.webp 2048w" sizes="(max-width: 2560px) 100vw, 2560px"></div></div></section><section id="details" class="oxy-container-37-198 oxy-container post-section"><div class="oxy-container-37-199 oxy-container details-wrapper"><div class="oxy-container-37-201 oxy-container details-content"><h2 class="oxy-text-37-200 oxy-text post-h2">
Details
</h2><img decoding="async" class="oxy-image-37-202 oxy-image details-img" src="https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw.png" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw.png 1730w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw-300x172.png 300w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw-1024x585.png 1024w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw-768x439.png 768w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw-1536x878.png 1536w" sizes="(max-width: 1730px) 100vw, 1730px"><img decoding="async" class="oxy-image-37-203 oxy-image details-img" src="https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi.webp" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi.webp 2474w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-300x160.webp 300w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-1024x546.webp 1024w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-768x409.webp 768w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-1536x819.webp 1536w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-2048x1092.webp 2048w" sizes="(max-width: 2474px) 100vw, 2474px"><img decoding="async" class="oxy-image-37-205 oxy-image details-img" src="https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair.png" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair.png 1496w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair-257x300.png 257w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair-876x1024.png 876w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair-768x898.png 768w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair-1314x1536.png 1314w" sizes="(max-width: 1496px) 100vw, 1496px"></div></div></section><div class="oxy-container-37-204 oxy-container post-end"></div></main>]]></content:encoded>
					
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		<title>Unmarked Berlin Landingpage</title>
		<link>https://wwjustus.com/gallery/unmarked-berlin-landingpage/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 06 Feb 2025 08:27:12 +0000</pubDate>
				<category><![CDATA[✦ Orbit Stats]]></category>
		<category><![CDATA[Landingpage]]></category>
		<category><![CDATA[Wordpress]]></category>
		<guid isPermaLink="false">https://wwjustus.com/?p=132</guid>

					<description><![CDATA[Marke schützen. Service skalieren. Website &#038; Unmarked Service Manager Meine Aufgabe Für Unmarked Berlin habe ich die komplette digitale Präsenz konzipiert und umgesetzt. Von der Markenwebsite bis zur maßgeschneiderten Service-Software.Entstanden ist ein perfektes System aus visueller Identität und einem eigens entwickelten WordPress-Plugin, das den gesamten Lifecycle der Schutzfolien-Dienstleistung digital abdeckt: von der Objektverwaltung über automatische [&#8230;]]]></description>
										<content:encoded><![CDATA[<main class="oxy-container-132-102 oxy-container post"><section id="Overview" class="oxy-container-132-103 oxy-container post-hero-new"><div class="oxy-container-132-104 oxy-container container-6"><div class="oxy-container-132-105 oxy-container" data-parallax="true"><div class="oxy-text-132-106 oxy-text post-hero-h1">
Marke schützen. Service skalieren.
</div><div class="oxy-container-132-107 oxy-container post-logo-info"><img decoding="async" class="oxy-image-132-108 oxy-image post-logo" src="https://wwjustus.com/wp-content/uploads/2025/02/Logo_small.svg" loading="lazy"><div class="oxy-container-132-109 oxy-container container-5"></div><div class="oxy-text-132-110 oxy-text post-logo-p">
Website & Unmarked Service Manager
</div></div></div><div class="oxy-container-132-111 oxy-container post-hero-wrapper"><div class="oxy-container-132-112 oxy-container post-hero-content" data-parallax="true"><div class="oxy-text-132-113 oxy-text post-hero-h2">
Meine Aufgabe
</div><div class="oxy-text-132-114 oxy-text post-hero-p">
Für Unmarked Berlin habe ich die komplette digitale Präsenz konzipiert und umgesetzt.  Von der Markenwebsite bis zur maßgeschneiderten Service-Software.<br><br>Entstanden ist ein perfektes System aus visueller Identität und einem eigens entwickelten WordPress-Plugin, das den gesamten Lifecycle der Schutzfolien-Dienstleistung digital abdeckt: von der Objektverwaltung über automatische Benachrichtigungen bis zum QR-gestützten Schadensmeldungs-Workflow.
</div><div class="oxy-container-132-115 oxy-container post-tag-wrapper"><a class="oxy-text-link-132-116 oxy-text-link post-tag" target="_self">
WEBDESIGN
</a><a class="oxy-text-link-132-117 oxy-text-link post-tag" target="_self">
CUSTOM PLUGIN
</a><a class="oxy-text-link-132-118 oxy-text-link post-tag" target="_self">
WORDPRESS
</a><a class="oxy-text-link-132-119 oxy-text-link post-tag" target="_self">
UI/UX
</a><a class="oxy-text-link-132-120 oxy-text-link post-tag" target="_self">
FULLSTACK
</a><a class="oxy-text-link-132-121 oxy-text-link post-tag" target="_self">
RESPONSIVE
</a><a class="oxy-text-link-132-189 oxy-text-link post-tag" target="_self">
BERLIN
</a></div></div><div class="oxy-container-132-122 oxy-container post-hero-img-wrapper"><img decoding="async" class="oxy-image-132-123 oxy-image post-hero-img" src="https://wwjustus.com/wp-content/uploads/2026/02/MacBook-Air-2022-e1770975537224.png" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/MacBook-Air-2022-e1770975537224.png 983w, https://wwjustus.com/wp-content/uploads/2026/02/MacBook-Air-2022-e1770975537224-300x271.png 300w, https://wwjustus.com/wp-content/uploads/2026/02/MacBook-Air-2022-e1770975537224-768x694.png 768w" sizes="(max-width: 983px) 100vw, 983px" data-entrance="zoomOut"></div></div></div></section><section id="Herausforderungen" class="oxy-container-132-124 oxy-container post-section"><div class="oxy-container-132-125 oxy-container post-herausforderungen"><div class="oxy-container-132-126 oxy-container post-hf-wrapper"><h2 class="oxy-text-132-127 oxy-text post-h2">
Herausforderungen
</h2><div class="oxy-text-132-190 oxy-text post-hf-card-p max-w-600">
Unmarked Berlin brauchte beides gleichzeitig: eine professionelle Außenwirkung und ein internes System, das Kunden, Objekte und Schäden endlich zentral verwaltet, statt über Excel-Listen und manuelle Absprachen.
</div><div class="oxy-container-132-128 oxy-container post-hf-grid post-3x2"><div class="oxy-container-132-129 oxy-container post-hf-grid-card post-hf-card-extra"><div class="oxy-svg-icon-132-130 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M234.7 42.7L197 56.8c-3 1.1-5 4-5 7.2s2 6.1 5 7.2l37.7 14.1L248.8 123c1.1 3 4 5 7.2 5s6.1-2 7.2-5l14.1-37.7L315 71.2c3-1.1 5-4 5-7.2s-2-6.1-5-7.2L277.3 42.7 263.2 5c-1.1-3-4-5-7.2-5s-6.1 2-7.2 5L234.7 42.7zM46.1 395.4c-18.7 18.7-18.7 49.1 0 67.9l34.6 34.6c18.7 18.7 49.1 18.7 67.9 0L529.9 116.5c18.7-18.7 18.7-49.1 0-67.9L495.3 14.1c-18.7-18.7-49.1-18.7-67.9 0L46.1 395.4zM484.6 82.6l-105 105-23.3-23.3 105-105 23.3 23.3zM7.5 117.2C3 118.9 0 123.2 0 128s3 9.1 7.5 10.8L64 160l21.2 56.5c1.7 4.5 6 7.5 10.8 7.5s9.1-3 10.8-7.5L128 160l56.5-21.2c4.5-1.7 7.5-6 7.5-10.8s-3-9.1-7.5-10.8L128 96 106.8 39.5C105.1 35 100.8 32 96 32s-9.1 3-10.8 7.5L64 96 7.5 117.2zm352 256c-4.5 1.7-7.5 6-7.5 10.8s3 9.1 7.5 10.8L416 416l21.2 56.5c1.7 4.5 6 7.5 10.8 7.5s9.1-3 10.8-7.5L480 416l56.5-21.2c4.5-1.7 7.5-6 7.5-10.8s-3-9.1-7.5-10.8L480 352l-21.2-56.5c-1.7-4.5-6-7.5-10.8-7.5s-9.1 3-10.8 7.5L416 352l-56.5 21.2z"/></svg>
</div><div class="oxy-text-132-131 oxy-text post-hf-card-h">
Zwei Produkte, ein Auftritt
</div><div class="oxy-text-132-132 oxy-text post-hf-card-p">
Wie lassen sich Website und Service-Software so gestalten, dass sie als ein zusammenhängendes System wirken und keine isolierten Lösungen entstehen?
</div></div><div class="oxy-container-132-133 oxy-container post-hf-grid-card post-hf-card-extra-2"><div class="oxy-svg-icon-132-134 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M152.1 38.2c9.9 8.9 10.7 24 1.8 33.9l-72 80c-4.4 4.9-10.6 7.8-17.2 7.9s-12.9-2.4-17.6-7L7 113C-2.3 103.6-2.3 88.4 7 79s24.6-9.4 33.9 0l22.1 22.1 55.1-61.2c8.9-9.9 24-10.7 33.9-1.8zm0 160c9.9 8.9 10.7 24 1.8 33.9l-72 80c-4.4 4.9-10.6 7.8-17.2 7.9s-12.9-2.4-17.6-7L7 273c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l22.1 22.1 55.1-61.2c8.9-9.9 24-10.7 33.9-1.8zM224 96c0-17.7 14.3-32 32-32H480c17.7 0 32 14.3 32 32s-14.3 32-32 32H256c-17.7 0-32-14.3-32-32zm0 160c0-17.7 14.3-32 32-32H480c17.7 0 32 14.3 32 32s-14.3 32-32 32H256c-17.7 0-32-14.3-32-32zM160 416c0-17.7 14.3-32 32-32H480c17.7 0 32 14.3 32 32s-14.3 32-32 32H192c-17.7 0-32-14.3-32-32zM48 368a48 48 0 1 1 0 96 48 48 0 1 1 0-96z"/></svg>
</div><div class="oxy-text-132-135 oxy-text post-hf-card-h">
Komplexe Software, einfache UX
</div><div class="oxy-text-132-136 oxy-text post-hf-card-p">
Das Plugin verwaltet Objekte, Wartungstermine, Schadensmeldungen und Kundendaten gleichzeitig. Wie bleibt die Oberfläche trotzdem für alle Nutzergruppen intuitiv bedienbar?
</div></div><div class="oxy-container-132-137 oxy-container post-hf-grid-card post-hf-card-extra-3"><div class="oxy-svg-icon-132-138 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M144 144v48H304V144c0-44.2-35.8-80-80-80s-80 35.8-80 80zM80 192V144C80 64.5 144.5 0 224 0s144 64.5 144 144v48h16c35.3 0 64 28.7 64 64V448c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V256c0-35.3 28.7-64 64-64H80z"/></svg>
</div><div class="oxy-text-132-139 oxy-text post-hf-card-h">
Dual-Audience
</div><div class="oxy-text-132-140 oxy-text post-hf-card-p">
Wie kann eine Plattform sowohl für interne Mitarbeiter im Admin-Backend als auch für externe Kunden im Frontend funktionieren, ohne Kompromisse in der Usability einzugehen?
</div></div></div><div class="oxy-container-132-141 oxy-container post-hf-grid post-3x2-copy-1"><div class="oxy-container-132-142 oxy-container post-hf-grid-card post-hf-card-extra-3"><div class="oxy-svg-icon-132-143 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M0 80C0 53.5 21.5 32 48 32h96c26.5 0 48 21.5 48 48v96c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V80zM64 96v64h64V96H64zM0 336c0-26.5 21.5-48 48-48h96c26.5 0 48 21.5 48 48v96c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V336zm64 16v64h64V352H64zM304 32h96c26.5 0 48 21.5 48 48v96c0 26.5-21.5 48-48 48H304c-26.5 0-48-21.5-48-48V80c0-26.5 21.5-48 48-48zm80 64H320v64h64V96zM256 304c0-8.8 7.2-16 16-16h64c8.8 0 16 7.2 16 16s7.2 16 16 16h32c8.8 0 16-7.2 16-16s7.2-16 16-16s16 7.2 16 16v96c0 8.8-7.2 16-16 16H368c-8.8 0-16-7.2-16-16s-7.2-16-16-16s-16 7.2-16 16v64c0 8.8-7.2 16-16 16H272c-8.8 0-16-7.2-16-16V304zM368 480a16 16 0 1 1 0-32 16 16 0 1 1 0 32zm64 0a16 16 0 1 1 0-32 16 16 0 1 1 0 32z"/></svg>
</div><div class="oxy-text-132-144 oxy-text post-hf-card-h">
QR-Workflow ohne Reibung
</div><div class="oxy-text-132-145 oxy-text post-hf-card-p">
Wie wird ein physischer QR-Code auf einer Schutzfolie zum nahtlosen digitalen Einstiegspunkt ins Kundenportal, auch für wenig technikaffine Nutzer?
</div></div><div class="oxy-container-132-146 oxy-container post-hf-grid-card post-hf-card-extra"><div class="oxy-svg-icon-132-147 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M256 0c17.7 0 32 14.3 32 32V42.4c93.7 13.9 167.7 88 181.6 181.6H480c17.7 0 32 14.3 32 32s-14.3 32-32 32H469.6c-13.9 93.7-88 167.7-181.6 181.6V480c0 17.7-14.3 32-32 32s-32-14.3-32-32V469.6C130.3 455.7 56.3 381.7 42.4 288H32c-17.7 0-32-14.3-32-32s14.3-32 32-32H42.4C56.3 130.3 130.3 56.3 224 42.4V32c0-17.7 14.3-32 32-32zM107.4 288c12.5 58.3 58.4 104.1 116.6 116.6V384c0-17.7 14.3-32 32-32s32 14.3 32 32v20.6c58.3-12.5 104.1-58.4 116.6-116.6H384c-17.7 0-32-14.3-32-32s14.3-32 32-32h20.6C392.1 165.7 346.3 119.9 288 107.4V128c0 17.7-14.3 32-32 32s-32-14.3-32-32V107.4C165.7 119.9 119.9 165.7 107.4 224H128c17.7 0 32 14.3 32 32s-14.3 32-32 32H107.4zM256 224a32 32 0 1 1 0 64 32 32 0 1 1 0-64z"/></svg>
</div><div class="oxy-text-132-148 oxy-text post-hf-card-h">
Vertrauen durch Transparenz
</div><div class="oxy-text-132-149 oxy-text post-hf-card-p">
Wie kommuniziert eine Service-Plattform Zuverlässigkeit? Kunden brauchen jederzeit Einblick in den Status ihrer Objekte, anstehende Wartungen und offene Meldungen.
</div></div><div class="oxy-container-132-150 oxy-container post-hf-grid-card post-hf-card-extra-2"><div class="oxy-svg-icon-132-151 oxy-svg-icon post-hf-card-icon">
<svg xmlns="http://www.w3.org/2000/svg" id="icon-cog" viewBox="0 0 32 32">
<path d="M29.181 19.070c-1.679-2.908-0.669-6.634 2.255-8.328l-3.145-5.447c-0.898 0.527-1.943 0.829-3.058 0.829-3.361 0-6.085-2.742-6.085-6.125h-6.289c0.008 1.044-0.252 2.103-0.811 3.070-1.679 2.908-5.411 3.897-8.339 2.211l-3.144 5.447c0.905 0.515 1.689 1.268 2.246 2.234 1.676 2.903 0.672 6.623-2.241 8.319l3.145 5.447c0.895-0.522 1.935-0.82 3.044-0.82 3.35 0 6.067 2.725 6.084 6.092h6.289c-0.003-1.034 0.259-2.080 0.811-3.038 1.676-2.903 5.399-3.894 8.325-2.219l3.145-5.447c-0.899-0.515-1.678-1.266-2.232-2.226zM16 22.479c-3.578 0-6.479-2.901-6.479-6.479s2.901-6.479 6.479-6.479c3.578 0 6.479 2.901 6.479 6.479s-2.901 6.479-6.479 6.479z"/>
</svg>
</div><div class="oxy-text-132-152 oxy-text post-hf-card-h">
Wartbarkeit und Skalierung
</div><div class="oxy-text-132-153 oxy-text post-hf-card-p">
Wie wird ein maßgeschneidertes Plugin so gebaut, dass Unmarked es langfristig selbst pflegen kann und es problemlos mit dem Unternehmen mitwächst?
</div></div></div></div></div></section><section id="Webseite" class="oxy-container-132-191 oxy-container post-section"><div class="oxy-container-132-192 oxy-container post-herausforderungen"><div class="oxy-container-132-227 oxy-container post-divider"><div class="oxy-container-132-228 oxy-container post-divider-line"></div><div class="oxy-text-132-230 oxy-text post-divider-label">
01 — WEBSITE
</div><div class="oxy-container-132-229 oxy-container post-divider-line"></div></div><div class="oxy-container-132-231 oxy-container post-split"><div class="oxy-container-132-232 oxy-container post-split-r"><div class="oxy-text-132-235 oxy-text post-ws-h">
Design und Entwicklung der Unternehmenswebsite
</div><div class="oxy-text-132-236 oxy-text post-hf-card-p m-b-16">
Unmarked Berlin hatte bis dahin keine eigene Webpräsenz, die der Qualität ihrer Arbeit gerecht wurde. Die neue Website sollte das ändern: klar, urban, vertrauenswürdig und als erster Touchpoint potenzielle Kunden direkt ansprechen.
</div><div class="oxy-text-132-237 oxy-text post-hf-card-p">
Entwickelt auf WordPress mit eigenem Designsystem, vollständig responsiv und auf Conversion ausgelegt. Jede Section folgt einer klaren Informationshierarchie: Was macht Unmarked, warum ist das relevant, wie nimmt man Kontakt auf.
</div></div><div class="oxy-container-132-234 oxy-container container-8"></div><div class="oxy-container-132-233 oxy-container post-split-l"><div class="oxy-container-132-238 oxy-container web-mock"><div class="oxy-container-132-239 oxy-container web-mock-bar"><div class="oxy-container-132-240 oxy-container mock-dot-r"></div><div class="oxy-container-132-241 oxy-container mock-dot-y"></div><div class="oxy-container-132-242 oxy-container mock-dot-g"></div><div class="oxy-text-132-243 oxy-text mock-url">
unmarkedberlin.de
</div></div><img decoding="async" class="oxy-image-132-244 oxy-image mock-img" src="https://wwjustus.com/wp-content/uploads/2025/02/Bildschirmfoto-2026-05-25-um-20.32.31.png" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2025/02/Bildschirmfoto-2026-05-25-um-20.32.31.png 2003w, https://wwjustus.com/wp-content/uploads/2025/02/Bildschirmfoto-2026-05-25-um-20.32.31-300x195.png 300w, https://wwjustus.com/wp-content/uploads/2025/02/Bildschirmfoto-2026-05-25-um-20.32.31-1024x666.png 1024w, https://wwjustus.com/wp-content/uploads/2025/02/Bildschirmfoto-2026-05-25-um-20.32.31-768x499.png 768w, https://wwjustus.com/wp-content/uploads/2025/02/Bildschirmfoto-2026-05-25-um-20.32.31-1536x998.png 1536w" sizes="(max-width: 2003px) 100vw, 2003px"></div></div></div></div><div class="oxy-container-132-222 oxy-container post-showoff-1"><div class="oxy-container-132-223 oxy-container post-showoff-wrapper"><h2 class="oxy-text-132-224 oxy-text post-showoff-h2">
Bonusstruktur reduziert auf klare Schritte.
</h2><div class="oxy-container-132-225 oxy-container post-showoff-img-wrapper"><img decoding="async" class="oxy-image-132-226 oxy-image post-showoff-img" src="https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air.webp" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air.webp 1127w, https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air-228x300.webp 228w, https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air-778x1024.webp 778w, https://wwjustus.com/wp-content/uploads/2026/02/Free-iPhone-Air-768x1011.webp 768w" sizes="(max-width: 1127px) 100vw, 1127px"></div></div></div></section><section id="Vorgehen" class="oxy-container-132-159 oxy-container post-section"><div class="oxy-container-132-160 oxy-container post-vorgehen-wrapper"><div class="oxy-container-132-161 oxy-container post-vorgehen"><h2 class="oxy-text-132-162 oxy-text post-h2 dark">
Vorgehen
</h2><div class="oxy-container-132-163 oxy-container post-vorgehen-grid"><div class="oxy-container-132-164 oxy-container post-vorgehen-card"><div class="oxy-svg-icon-132-165 oxy-svg-icon post-hf-card-icon dark-50">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M416 208c0 45.9-14.9 88.3-40 122.7L502.6 457.4c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L330.7 376c-34.4 25.2-76.8 40-122.7 40C93.1 416 0 322.9 0 208S93.1 0 208 0S416 93.1 416 208zM208 352a144 144 0 1 0 0-288 144 144 0 1 0 0 288z"/></svg>
</div><div class="oxy-text-132-166 oxy-text post-hf-card-h dark">
Analyse
</div><div class="oxy-text-132-167 oxy-text post-hf-card-p dark-50">
Prüfung der Bonuskommunikation und Identifikation von Verständnisbarrieren. Ziel war eine klare und nachvollziehbare Entscheidungsstruktur.
</div></div><div class="oxy-container-132-168 oxy-container post-vorgehen-card"><div class="oxy-svg-icon-132-169 oxy-svg-icon post-hf-card-icon dark-50">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M192 104.8c0-9.2-5.8-17.3-13.2-22.8C167.2 73.3 160 61.3 160 48c0-26.5 28.7-48 64-48s64 21.5 64 48c0 13.3-7.2 25.3-18.8 34c-7.4 5.5-13.2 13.6-13.2 22.8c0 12.8 10.4 23.2 23.2 23.2H336c26.5 0 48 21.5 48 48v56.8c0 12.8 10.4 23.2 23.2 23.2c9.2 0 17.3-5.8 22.8-13.2c8.7-11.6 20.7-18.8 34-18.8c26.5 0 48 28.7 48 64s-21.5 64-48 64c-13.3 0-25.3-7.2-34-18.8c-5.5-7.4-13.6-13.2-22.8-13.2c-12.8 0-23.2 10.4-23.2 23.2V464c0 26.5-21.5 48-48 48H279.2c-12.8 0-23.2-10.4-23.2-23.2c0-9.2 5.8-17.3 13.2-22.8c11.6-8.7 18.8-20.7 18.8-34c0-26.5-28.7-48-64-48s-64 21.5-64 48c0 13.3 7.2 25.3 18.8 34c7.4 5.5 13.2 13.6 13.2 22.8c0 12.8-10.4 23.2-23.2 23.2H48c-26.5 0-48-21.5-48-48V343.2C0 330.4 10.4 320 23.2 320c9.2 0 17.3 5.8 22.8 13.2C54.7 344.8 66.7 352 80 352c26.5 0 48-28.7 48-64s-21.5-64-48-64c-13.3 0-25.3 7.2-34 18.8C40.5 250.2 32.4 256 23.2 256C10.4 256 0 245.6 0 232.8V176c0-26.5 21.5-48 48-48H168.8c12.8 0 23.2-10.4 23.2-23.2z"/></svg>
</div><div class="oxy-text-132-170 oxy-text post-hf-card-h dark">
Konzeption
</div><div class="oxy-text-132-171 oxy-text post-hf-card-p dark-50">
Strukturierung der Inhalte entlang einer logischen Argumentation. Reduktion auf das Wesentliche mit klarer visueller Hierarchie.
</div></div><div class="oxy-container-132-172 oxy-container post-vorgehen-card"><div class="oxy-svg-icon-132-173 oxy-svg-icon post-hf-card-icon dark-50">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--! Font Awesome Free 6.5.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d="M256 0c4.6 0 9.2 1 13.4 2.9L457.7 82.8c22 9.3 38.4 31 38.3 57.2c-.5 99.2-41.3 280.7-213.6 363.2c-16.7 8-36.1 8-52.8 0C57.3 420.7 16.5 239.2 16 140c-.1-26.2 16.3-47.9 38.3-57.2L242.7 2.9C246.8 1 251.4 0 256 0zm0 66.8V444.8C394 378 431.1 230.1 432 141.4L256 66.8l0 0z"/></svg>
</div><div class="oxy-text-132-174 oxy-text post-hf-card-h dark">
Investor Fokus
</div><div class="oxy-text-132-175 oxy-text post-hf-card-p dark-50">
Sachliche Einordnung der Bonusaktion im Kontext des Beteiligungsmodells. Transparenz und Vertrauen standen im Mittelpunkt.
</div></div><div class="oxy-container-132-176 oxy-container post-vorgehen-card"><div class="oxy-svg-icon-132-177 oxy-svg-icon post-hf-card-icon dark-50">
<svg xmlns="http://www.w3.org/2000/svg" id="icon-cog" viewBox="0 0 32 32">
<path d="M29.181 19.070c-1.679-2.908-0.669-6.634 2.255-8.328l-3.145-5.447c-0.898 0.527-1.943 0.829-3.058 0.829-3.361 0-6.085-2.742-6.085-6.125h-6.289c0.008 1.044-0.252 2.103-0.811 3.070-1.679 2.908-5.411 3.897-8.339 2.211l-3.144 5.447c0.905 0.515 1.689 1.268 2.246 2.234 1.676 2.903 0.672 6.623-2.241 8.319l3.145 5.447c0.895-0.522 1.935-0.82 3.044-0.82 3.35 0 6.067 2.725 6.084 6.092h6.289c-0.003-1.034 0.259-2.080 0.811-3.038 1.676-2.903 5.399-3.894 8.325-2.219l3.145-5.447c-0.899-0.515-1.678-1.266-2.232-2.226zM16 22.479c-3.578 0-6.479-2.901-6.479-6.479s2.901-6.479 6.479-6.479c3.578 0 6.479 2.901 6.479 6.479s-2.901 6.479-6.479 6.479z"/>
</svg>
</div><div class="oxy-text-132-178 oxy-text post-hf-card-h dark">
Optimierung
</div><div class="oxy-text-132-179 oxy-text post-hf-card-p dark-50">
Feinabstimmung von Struktur, Call to Action und mobiler Darstellung. Fokus auf Verständlichkeit und Interaktion.
</div></div></div><img decoding="async" class="oxy-image-132-180 oxy-image vorgehen-img" src="https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-scaled.webp" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-scaled.webp 2560w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-300x160.webp 300w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-1024x547.webp 1024w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-768x410.webp 768w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-1536x820.webp 1536w, https://wwjustus.com/wp-content/uploads/2026/02/Mac-Studio-2048x1094.webp 2048w" sizes="(max-width: 2560px) 100vw, 2560px"></div></div></section><section id="details" class="oxy-container-132-181 oxy-container post-section"><div class="oxy-container-132-182 oxy-container details-wrapper"><div class="oxy-container-132-183 oxy-container details-content"><h2 class="oxy-text-132-184 oxy-text post-h2">
Details
</h2><img decoding="async" class="oxy-image-132-185 oxy-image details-img" src="https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw.png" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw.png 1730w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw-300x172.png 300w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw-1024x585.png 1024w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw-768x439.png 768w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-hiw-1536x878.png 1536w" sizes="(max-width: 1730px) 100vw, 1730px"><img decoding="async" class="oxy-image-132-186 oxy-image details-img" src="https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi.webp" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi.webp 2474w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-300x160.webp 300w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-1024x546.webp 1024w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-768x409.webp 768w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-1536x819.webp 1536w, https://wwjustus.com/wp-content/uploads/2026/02/wwjustus-nrk-fi-2048x1092.webp 2048w" sizes="(max-width: 2474px) 100vw, 2474px"><img decoding="async" class="oxy-image-132-187 oxy-image details-img" src="https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair.png" loading="lazy" srcset="https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair.png 1496w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair-257x300.png 257w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair-876x1024.png 876w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair-768x898.png 768w, https://wwjustus.com/wp-content/uploads/2026/02/NRK-fair-1314x1536.png 1314w" sizes="(max-width: 1496px) 100vw, 1496px"></div></div></section><div class="oxy-container-132-188 oxy-container post-end"></div></main>]]></content:encoded>
					
		
		
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